The Fashion Bible
Fashion magazines aren’t what they used to be. We well know. I’m a lover of print. I grew up on magazines and books and to this day still refuse to read my books on a kindle, opting for the feel of a book in my hands, the smell of the pages and the time spent away from a screen. Same goes for magazines. Though I purchase far fewer magazines these days and am thankful for the space the infinite scrolls of blogs and instagram has afforded me in my apartment, I still love flicking through the pages for the first time of a new issue of a fashion magazine. I’d like to think that September Vogue remains and will for some time to come, the fashion bible.
Since the release of the cover two weeks ago and the buzz it brought about, both within the fashion industry and outside it, I have been excited to get my hands on the new Vogue. I couldn’t wait to see what autumn will look like, how the clothes from the runway shows have been styled and what the best in the industry have to say about the next year in fashion. I, along with countless others am so excited to see Vogue FINALLY (!) publish it’s first cover photographed by a black photographer – about time. That being said, I don’t love the cover…gold & red, really? Is this what we have to look forward to this season?
It’s no secret that magazines are primarily advertisements – and have been for quite some time, long before the descent of print. Whilst I do still love to see what designers will come up with for the ads – I work in marketing, so this is basically my job and I’m always looking for inspiration, it’s a bit much, even for me. I wish print would take a proverbial page out of the book of bloggers and influencers and embed the advertisements into the editorials. This is the new age. I can respect the fact that magazines are paid for by the advertisements – I’m not an idiot. Could we not perhaps, charge designers a fee to appear in the pages of the editorials. As consumers, we buy the magazine to see how the clothing from the season is going to be styled, I don’t want to see how to style Dior with Dior, show me a LOOK.
My absolute favourite part of the magazine is of course the editorials. Did all girls grow up dressing up with the friends, creating outfits and taking pictures? My best friend and I growing up would write our own magazines, spending hours, putting together looks, describing of the outfits, where to wear them and our thought process behind putting them together. We would print out the magazines and cherish our hard work until the next issue. We were little bloggers before our time – you can only imagine our excitement when fashion blogging came to life, it was no longer a coveted position at a magazine, every girl could only dream of, but now we could all have our own creative space in the fashion industry.
Have you picked up your copy of the 2018 fashion bible? What are your thoughts on print vs. digital media?